uBlock Origin is a widely used ad and tracker blocker for Chrome, known for letting users add custom filter lists and block content beyond ads. Some users look for alternatives because of changes to Chrome's extension platform or a preference for a different filtering approach. This page covers what to compare.
How ad blocker extensions filter content
Ad blocker extensions use filter lists, which are subscriptions of rules identifying ad and tracker domains, to decide what to hide or block on each page. Extensions that let you add your own filter lists or write custom rules give more control than ones limited to a single built-in list.
uBlock Origin Lite and Manifest V3
uBlock Origin Lite is a version built on Chrome's Manifest V3 extension platform, which limits how extensions can filter network requests compared to Manifest V2. It trades some of the original's customization for compatibility with Chrome's current and future extension requirements.
What permissions an ad blocker needs
An ad blocker extension needs to read and modify content on the pages you visit in order to hide or remove ads and trackers. This means it inherently needs broad site access, so it matters more that the extension is open about its filter lists and has no history of injecting its own ads.